Email this article Soft Power Methods In Politics And Economics
- Authors: Chernykh S.1
-
Affiliations:
- Institute of Economy of the Russian Academy of Sciences (RAS)
- Issue: No 1 (2023)
- Pages: 27-36
- Section: Articles
- URL: https://ter-arkhiv.ru/0207-3676/article/view/671831
- DOI: https://doi.org/10.31857/S020736760023987-4
- ID: 671831
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Abstract
The well-established definition of "soft power" is a form of political power that involves the ability to achieve desired results on the basis of voluntary participation, sympathy and attractiveness, as opposed to "hard power", which implies compulsion. The article analyzes theoretical and methodological approaches to the possibility of using not only in politics, but also in economics soft power methods, which, in the author's opinion, can become part of the management policy aimed at using public (open, accessible and collective) methods of influence.
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About the authors
Sergei Chernykh
Institute of Economy of the Russian Academy of Sciences (RAS)
Author for correspondence.
Email: socpol@mail.ru
Russian Federation, Moscow
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